In our line of work they say don’t work with children or animals. It’s quite feasible to add F1 cars to that list. Let’s just say this project was a challenge but ultimately great fun.
Working closely with Aldar Marketing team we found a unique way to announce the opening of Yas Mall in conjunction with the 2014 Abu Dhabi F1. It features the 2013 Formula 1 championship winning Infiniti Red Bull Racing Car driving around Yas Island and through the soon to be opening Yas Mall.
Responsible for concept right through to delivery. We worked to refine the idea, engage stakeholders and deliver a project that went beyond expectations, while still being able to deliver on time and on budget. The film went on to be nominated for most innovative production for 2014 by Broadcast Pro Middle East and received over 3 million views within the first 2 months of going online. It was also Infiniti Red Bull Racing’s 2nd highest viewed video across their media channels.