Working closely with Yas Mall’s marketing team we wrote, produced and executed this 30 sec TVC. As with many of our productions we again worked from concept through to delivery, refining details in the treatment along the way to meet the client’s vision and goals.
The trick here was to showcase a mall and many of its features, that (in large) still resembled a building site and make it look open. It meant that we had to work with particular shot selections and tight shots in telling our story. Shot prior to it’s full opening and many of the stores still being fit out, we still managed to convey a story of beauty, leisure and family enjoyment.
Ultimately, the client was extremely happy and the TVC was eventually screened online, Etihad inflight entertainment, various media channels and Aldar activations.