Footprint are always open to support projects for a charitable cause, so when the Ibtissam Foundation approached us requiring a promo for their company that would aim to raise awareness in the region around the issues of human trafficking we jumped at the opportunity. With a small budget and unsure of how to communicate their ideas they were reliant on us to put forwards a strong concept and lend our resources.
Following our initial conversations and some intensive research we came up with a visual notion that suggested that a human life should not be for sale. We conveyed our idea through the use of our actors wearing price tags in scenes which depicted their mistreatment. The narrative was also supported by key facts presented in text format.
With a local garage proving to be an adequate studio, we set about this production shot solely on a DSLR camera. The end result dealt with an emotive subject both tactfully and artistically and the results were pleasing to all involved.
With a limited budget we set about supporting them to ensure they had an end product that they were both proud of and unsure of how to communicate their ideas they were reliant.